Advertising Insights & Media Strategy

Advertising & Media Strategy Insights

Ideas, strategies and perspectives from the Conquest team to help businesses make smarter advertising decisions and get more from their marketing investment.

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12 articles

Digital Marketing

Google's New Review Policies Are Changing the Game for Businesses

Google is suspending business review profiles for policy violations — and some common review-collection tactics may be putting your business at risk without you knowing it.

Oct 5, 2026•6 min read•Conquest Strategic Marketing

#Google reviews#reputation management#local SEO

Automotive Marketing

Why Car Dealerships Are Switching to CTV Advertising

Traditional TV and radio are losing the automotive buyer. Here is why forward-thinking dealerships are moving their media budgets to Connected TV and streaming audio — and what it means for your market.

Sep 24, 2026•8 min read•Conquest Strategic Marketing

#CTV advertising#automotive marketing#car dealership

Digital Marketing

Why Your Business Needs SEO and GEO — Not Just One

AI-powered search is changing how customers find businesses. Here is why generative engine optimization is now essential — and why experience matters when choosing a provider.

Sep 22, 2026•7 min read•Conquest Strategic Marketing

#SEO#generative engine optimization#AI search

CTV/Streaming

Not All CTV Providers Are Created Equal

Big media companies charge more and optimize less. Here is what separates a true CTV agency from a big box provider — and why it matters for your budget.

Sep 22, 2026•7 min read•Conquest Strategic Marketing

#CTV advertising#connected TV#media buying

CTV/Streaming

YouTube TV for Political Advertising: What Candidates and Campaign Consultants Need to Know

YouTube TV is one component of the Connected TV ecosystem — not a replacement for a broader CTV campaign. Before allocating significant political media dollars there, here is what every candidate and consultant should understand.

Sep 17, 2026•9 min read•Conquest Strategic Marketing

#Connected TV#Political advertising#YouTube TV

Media Strategy

Billboards vs. CTV: Why Targeted Video Wins for Growing Brands

Billboards have their place — but for businesses trying to earn a spot on the consideration list, untargeted outdoor advertising can''t compete with the precision and storytelling power of Connected TV.

Sep 14, 2026•6 min read•Conquest Strategic Marketing

#Connected TV#Billboards#Outdoor advertising

Creative Strategy

Are Jingles Dead?

Not even close. In fact, more brands than ever are investing in jingles and sonic identifiers — because nothing in advertising is stickier than a melody people can''t get out of their heads.

Sep 10, 2026•7 min read•Conquest Strategic Marketing

#Jingles#Sonic branding#Brand recall

Connected TV

5 Things Your CTV Reporting Should Be Showing You

If your monthly CTV report is mostly impressions and completion rates, you may only be getting part of the story. Here are five things every advertiser should expect from their Connected TV reporting.

Sep 9, 2026•6 min read•Conquest Strategic Marketing

#Connected TV advertising#CTV reporting#Media analytics

Media Strategy

Why Connected TV and Streaming Audio Work Better Together

CTV and Streaming Audio are powerful on their own — but when combined into a single audience strategy, they can reach your best prospects across more moments throughout the day.

Sep 9, 2026•7 min read•Conquest Strategic Marketing

#Connected TV advertising#Streaming Audio#CTV media buying